Kuoni celebrates the wedding dress with the V&A
Pale grey slashed chiffon wedding dress designed by Gareth Pugh and veil by
Stephen Jones, 2011
Worn by Katie Shillingford for her marriage to Alex Dromgoole
Courtesy of Katie Shillingford. Photo © Amy Gwatkin
Kuoni has partnered with the V&A to become a main sponsor of the Wedding Dresses 1775-2014 exhibition.
The exhibition, which runs from May 3 2014 – March 15 2015 at the V&A in Kensington, London, will trace the development of the fashionable wedding dress over the last two centuries with interpretations from leading designers including Vivienne Westwood, Vera Wang and Dior.
It will feature 80 of the most romantic, glamorous and extravagant wedding outfits from the V&A’s collection with dresses worn by celebrities and royalty from Gwen Staffani to the Duchess of Cornwall.??
It will also explore the growth of the wedding industry and the effect of increasing media focus on wedding fashions.??
Kuoni managing director Derek Jones said: “A partnership of this scale is designed to assert our position as the UK’s leading worldwide travel company – and keep us front of mind for anyone planning a honeymoon, wedding abroad or special occasion holiday.
“The V&A is a perfect fit for our brand and the wedding dresses exhibition is being backed by a high-profile marketing and publicity campaign which will give us high visibility throughout the UK.
“It’s not just people getting married that love looking at wedding dresses. From society to celebrity, people have been fascinated by weddings for centuries and this is a celebration of the whole story of a wedding.? The natural extension to any wedding is, of course, the honeymoon which is why this is a perfect partnership for us.”
Kuoni will use the exhibition to highlight changing honeymoon trends over the years and the rise of special occasion travel.?
-?Kuoni is the special occasions specialist on the Aspire board and is giving away a trip to Venice to an agent who has made a special holiday even more special. For more click here