Kerzner International has promoted Craig Jeffs to regional director of sales and marketing for the UK, Ireland and Scandinavia.

Jeffs will report into Odelia Cheung, vice-president of global sales, and will be responsible for increasing sales, building brand awareness and growing market share for brands including One&Only, Atlantis Dubai, Rare Finds and Siro.

Jeffs joined Kerzner International in 2016 as sales manager and was promoted to account director in 2020. Prior to that, he was head of sales at Tripashore & A2B Travel Extras and national account manager at MSC Cruises. 

Last year, Kerzner International recruited Olivia Knight as account manager for leisure sales, UK and Scandinavia, and Daniel Lee as sales and marketing coordinator for UK, Ireland, Scandinavia and the Netherlands. Both Knight and Lee report into Jeffs.