Kerzner International unveils first hotel under fitness-focused brand Siro

Kerzner International has unveiled the first hotel under its new fitness-focused brand Siro.

Siro One Za’abeel will sit in the heart of Dubai’s One Za’abeel development close to the city’s international financial district and will open in Q4 2023.

The property will offer holistic fitness and wellbeing programmes in a hotel environment with views of Dubai’s skyline.

Guests will have access to high-end facilities and tailored programmes and treatments developed by specialists in fitness, mental health, nutrition and sleep.

Guests will be offered a complimentary 3D body scan to evaluate their physical fitness, providing the hotel’s coaching team with data to develop personalised programmes.

As well as specialist trainers, coaches, nutritionists and technicians, Siro will work with a collection of international athletes – or Team Siro ambassadors – to develop special guest programmes.

These include British-Somalian Olympic boxer Ramla Ali, British Olympic swimmer Adam Peaty and the health experts, dieticians and personal trainers of A.C. Milan football club.

A state-of-the-art fitness club will form the hotel’s core across two floors, boasting a large gym along with dedicated space for yoga and meditation and studios for group movement classes.

Other facilities include strength and conditioning areas, cardio and free weights zones and studios for HIIT, cycling, boxing and Pilates.

Integrated digital technology, including a dedicated app, will support guests throughout their stay, offering everything from mobile check-in to nutrition monitoring.

Guest rooms will feature the latest technology to promote restorative sleep, including smart Aero Plush mattresses, ‘recovery’ wardrobes and smart curtains that will be connected to the Siro app alarm clock and will open gradually a few moments before the alarm rings to allow natural light to fill the room. The alarm will be set to follow the guest’s circadian rhythm in order to mitigate jet lag and encourage bodies to wake up in a more rested state.

Siro will also offer a dedicated Recovery Lab for a range of specialised wellbeing treatments and technologies such as cryotherapy, infrared and oxygen therapy, physiotherapy, acupuncture and assisted stretching.

Dedicated mindfulness coaches will offer workshops and specific classes in breathing, meditation and visualisation.

The property will also be connected to the local community, with the brand developing a partnership strategy to provide sporting activities and education opportunities for local communities.

At each destination, Siro will also offer guests unique excursions to test endurance and discover the local area through sports like cycling, sailing, hiking, climbing, and kite surfing. In Dubai, Siro One Za’abeel will offer cycling in Al Qudra Lakes, hiking in the Hatta Mountains and paddle boarding in the Arabian Gulf.

Kerzner said the property had been built “for the increasing audience who pick their holidays around their sport training”, adding that Siro One Za’abeel represents the “first step” in Siro’s journey to become “an entirely new kind of global lifestyle-driven brand”.

Kerzner International chief executive Philippe Zuber said: “Siro represents Kerzner’s continued ambition to break boundaries within the hospitality industry, and to present innovative ways for guests to become better versions of themselves, regardless of their personal journey.

"Siro will transform the fitness and recovery hospitality offering, going far beyond the expected by combining our renowned excellence in developing truly exceptional hotels and experiences, with the invaluable insight and expertise from a world class selection of international athletes. The result will be a curated, bold guest experience with powerful opportunities to excel.

"Siro One Za’abeel will be the first time we can deliver on this promise, before expanding the Siro community internationally, and we cannot wait to show the world what we’ve created.”

The two-tower, high-rise, mixed-use One Za’abeel development will also incorporate One&Only One Za’abeel and One&Only Private Homes as well as office spaces, a retail podium and gallery, a panoramic sky concourse and the world’s longest cantilevered building, The Link, which intersects the two towers.