Private eye: the rise in popularity of jet travel
It is far easier to feel Zen
on a private jet – something the UK luxury market is fast wising up to. In
addition to clients using private jet charters as an alternative to commercial
flights, more operators are offering entire private jet holidays, combining
luxurious flying with one-of-a-kind experiences and superlative accommodation
to create the ultimate package.
TCS World Travel has been
crafting private jet expeditions for the US market since 1991, and started
selling in the UK in 2016. It recently ran the numbers, comparing its flagship
Around The World itinerary with a duplicate journey on commercial airlines.
The figures are compelling.
Taking the TCS private jet meant passengers needed just 15 air journeys, rather
than 26 commercial flights, with a total flying time of 73 hours versus 112.
The time spent waiting in airports provided the starkest contrast – just nine
hours with a private jet compared with a mind-numbing 84 with commercial
airlines. Tempted yet?
It isn’t just saving time
that motivates high-end clients to book private jet holidays, nor the –
admittedly very luxurious – conditions on board, although free-flowing
champagne and flatbeds are de rigueur.
Also key is the seamlessly smooth service where nothing is too much trouble:
departure cards are pre-completed by staff, pre-stamped postcards are
distributed in each destination, and purses of local currency are on hand, so
guests need not waste a moment doing something so mundane as seeking out a
bureau de change. All this comes at a price. The TCS 24-day Around the World
itinerary starts from about £60,000 (tcsworldtravel.co.uk).
These high net worth
travellers have already ticked off plenty of bucket list sights, so private jet
itineraries often include off-the- beaten-track destinations and experience-led
adventures. The TCS 2019 schedule includes India’s Thar desert, Réunion
Island, Albania and Greenland. Its new ‘Uncharted Series’ delves deeper into
specific countries or regions, with shorter itineraries for clients with less
time. And for those who want to make private really private, the operator can
create bespoke itineraries for couples, families or groups using a jet
chartered solely for them.
National Geographic’s private
jet expeditions recently launched to the UK market, offering commission to
agents. Researchers, scientists and explorers who work with the National
Geographic Society often accompany the trips; for example, the 19-day Great
Empires trip visits places as diverse as Iran and Serbia, with an anthropologist,
archaeologist and geographer on hand to give insights.
The trip, in a 75-seat
private jet, starts from £58,000
(nationalgeographic.com/expeditions/trip-types/private-jet). Established luxury
player Abercrombie & Kent operates three styles of private jet journeys.
Wings Over The World offers small-group journeys for up to 16 guests
and focuses on getting to the heart of the destinations they visit. Private Jet
trips travel on a chartered Boeing 757 with lie-flat seats, and embrace the
jet-set lifestyle with luxurious hotels and exclusive events and experiences.
Inspiring Expeditions are led by A&K founder Geoffrey Kent and visit some
of the most remote places on the planet. The 25-day Around the World with
Geoffrey Kent starts from $150,000, visiting the likes of Nicaragua, Easter
Island, Oman and Georgia.
Hotel groups have got in on
the act too, creating programmes so guests can link their properties in the
most luxurious fashion. Four Seasons launched private jet journeys in 2012 and
this year offers three 24-day itineraries, each visiting nine countries and
open to 52 travellers, with prices from $135,000.
Aman reports that its private
jet itineraries – it has two for 2019 – are booked by brand ‘junkies’,
typically entrepreneurs from fields including finance, entertainment and law.
The opportunities to take
your private jet business to new heights are endless.