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A trends spotter hailed by CNN as “the ultimate guru of cool” has been confirmed as the second keynote speaker for the 2016 Advantage conference.

Daniel Levine is executive director of the Avant-Guide Institute, a New York-based trends consultancy.

He leads an huge international team of trend-spotters who track the latest ideas and experiences from around the globe.

Clients span across a number of business sectors and include Samsonite, Carlsberg, American Express and South Africa Tourism.

Levine joins Canadian astronaut Colonel Chris Hadfield as keynote speaker at the event.

Advantage business development director, Colin O’Neill, said: “With an overall conference theme of ‘Blink,’ with a belief that things can change in the blink of an eye, it is important to understand what is happening around you and to reset your vision.

“Having Daniel Levine, a world renowned trends expert address our 2016 conference, will give delegates the opportunity to really understand the changes that are likely to influence them in the future and how to prepare for them.”

The conference is being held on board the cruise ship MSC Fantasia travelling between Genoa and