Marriott International has recruited Jon Hardcastle as a senior sales manager covering UK and Europe to help drive sales for its all-inclusive platform.

Hardcastle, who was previously head of sales at Elegant Resorts for over three years, will be responsible for “introducing fresh avenues for trade partners” and “continuing to establish All-Inclusive by Marriott Bonvoy as the brand of choice for all-inclusive travel”.

Across his 30-year travel career, Hardcastle has held senior sales positions at brands including ITC Travel Group and Gold Medal Travel Group.

The group said Hardcastle had established “an intricate understanding of the luxury travel trade” during his career.

Glynis Jeffery, director of sales UK and Europe for All Inclusive, Marriott International, said: “This is an exciting time of change and growth for the All Inclusive by Marriott Bonvoy portfolio.

“Jon has an excellent pedigree in the luxury travel trade sector, so having him on board to help drive that growth is wonderful. We are proud to have him on the team.”

Hardcastle added: “I am pleased to be joining this incredible business. Marriott is a company I have always admired, so to be a part of its journey and growth is an honour for me, especially in destinations close to my heart – Caribbean and Latin America.”