Destinology partners with luxury operator The Luminaire on immersive ‘journeys’

Tailor-made specialist Destinology has partnered with luxury operator The Luminaire to launch a selection of immersive ‘journeys’.

The Luminaire will develop and operate the itineraries for Destinology guests, with the first three experiences to Italy launching this week.

Two journeys in Venice will explore the contribution of the floating city’s female artists throughout history, and the preservation of the destination’s cultural and natural environment.

The collection is completed by an excursion to Florence to understand how an ancient Florentine merchant family is adapting historic agricultural practices to create some of the region’s finest wine and food.

A statement from both brands said the itineraries had been designed to “explore a range of passions and cultural themes in exciting ways”, featuring behind-the-scenes access and insight from “city natives, expert guides and artisan makers”, as well as luxury accommodation.

“Over the last 20 years of specialising in luxury holidays and experiences, Destinology has always been part of the changing landscape in travel,” said Ryan Johnston, managing director at Destinology.

“In the last couple of years, we have seen significant growth in in demand for more elaborate tailor-made travel experiences. It’s for this reason that we’re delighted to partner with The Luminaire, given their established position in the UK market for delivering unique and meaningful travel experiences.

“This is part of the growth vision for Destinology, to maintain our position as a leading luxury tour operator with a focus on exceptional service, while offering our tailor-made customers new and engaging ways to experience travel.”

Adam Sebba, chief executive and founder of The Luminaire, added: “We are delighted to partner with Destinology to extend our mission to make intelligent travel cool, and bring our journeys of curiosity to a wider audience. Among luxury travellers, we’ve seen the shift to travel experiences that connect them in a meaningful way with the places they visit, and we’re delighted to see brands such as Destinology embrace this too.

“When we were introduced to Destinology, it was clear that our shared values of innovation, the highest levels of service, and a focus on pushing the boundaries of travel, would make for a fantastic partnership. We wanted to work with them because they’re the best in the business.”

Further information, including dates and pricing, is expected to be announced soon.

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