CV Villas reports 'phenomenal' month for trade bookings

CV Villas has reported a 27% increase in trade sales for October compared with the same month last year.

The company said it is also witnessing a “surge” in 2025 trade bookings as it hailed the results of increased agent engagement.

CV Villas doubled its trade training this summer compared with summer 2023, in addition to securing a number of new agent partnerships.

A spokesperson for the company said this “enhanced engagement with the trade” has been “significant in the success” it is witnessing in Q4.

Greece continues to be the most popular destination for CV Villas bookings made by agents, up 27% versus last year.

The specialist has also reported an increase in demand for Turkey bookings, with a 166% hike year on year.

Turkey’s rising popularity is being driven by large multi-generational bookings and long stays due to Kalkan’s “attractive price points”, added the spokesperson.

Chris Etheridge, business development manager for CV Villas, said: “October has been a phenomenal month for trade sales.

“We have focused on improving our engagement with the trade and with Lucy Gwinnell joining us back in April, we have been going from strength to strength.

“Next year is also looking very positive and we have seen an increase in [trade] bookings already.”

The most popular destinations for trade bookings in 2025 so far are Greece, with a 29% increase; Portugal, with a 40% increase; and Italy with an increase of 39% versus this year.