Cunard has reported that it has booked more guests in the first week of January than any equivalent period in the last decade.

The luxury Carnival-owned brand said it has seen “strong booking momentum” across 2023 and 2024 sailings, with summer itineraries and Queen Anne’s maiden season proving to be particularly popular with guests.

Sture Myrmell, Carnival UK president, said: “Following two of our strongest booking periods in 2022, we have seen unparalleled bookings during the start of Wave.

“We’ve increased our marketing investment significantly, including the use of TV advertising for the first time as we reach and appeal to new audiences.”

“It’s clear that guests are looking forward to stepping back on board both in the UK and across all our global markets.”

Cunard announced in November 2022 that Queen Anne – its fourth vessel – will come into service in May 2024, rather than January of that year.