Cunard is offering agents the chance to join a sailing of their choice through a new Shine Rewards Club points incentive.

The incentive, which runs until October 2, requires agents to register and ‘play’ all their customers’ Cunard Fare bookings to bank 100 Shine points for each eligible booking.

Agents will be able to select any voyage, departure date and ship, according to Cunard.

UK sales director Tom Mahoney said: “We are thrilled to be launching our new incentive for our valued travel agent partners and we hope this initiative enables agents to book a dream voyage with Cunard.”

Cunard’s three ships are Queen Mary 2, Queen Elizabeth and Queen Victoria, with a fourth – Queen Anne – set to enter service in 2024.

Mahoney said: “We believe in fostering strong relationships with key stakeholders and this incentive is a testament to that commitment.

“Our Queens sail to some of the most exotic and awe-inspiring destinations in the world and we always strive to create opportunities for travel agents to experience our unique brand.”

The new incentive comes alongside Cunard’s offer to guests, which will see them getting up to $600 on-board spending money per balcony stateroom if they book between August 3 and October 2. The offer will apply to selected 2023, 2024 and 2025 sailings.

Meanwhile, agents have the chance to earn an extra 10 Shine points by correctly answering four out of five questions in an online quiz at www.shinerewardsclub.com.