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A joint initiative to co-promote travel from the UK to China, Japan and Korea under a campaign called Visit East Asia was unveiled yesterday.

Tourism ministers of the three countries agreed to work together earlier this year.

The London offices of the China National Tourist Office, The Japan National Tourism Organisation and the Korea Tourism Organisation have now agreed to work together.

A joint statement said: “We are delighted to announce the launch of Visit East Asia.

“Under this campaign our countries will work together to jointly promote tourism both to the trade and consumer in the UK to our region and to raise awareness of the potential and benefits of combining visits to our countries.

“The logo is an Asian knot and symbolises the interlinking of our three countries for the purposes of our joint tourism marketing activity.”

A memorandum of understanding outlining the aims of the agreement was signed by the London-based director of the China National Tourist Office, Lin Kuang; director of The Japan National Tourism Organisation, Hironobu Nara; and director of the Korea Tourism Organisation,