Carrier highlights new experiences and multi-centre trips in latest campaign
New experiences and multi-centre trips are the focus of Carrier’s latest campaign, entitled ‘More / More / Amor’.
The operator said it had seen an increase in clients requesting holidays where they can discover multiple new experiences or tick off several destinations “to the get the best out of a single trip”.
The new brochure is divided into destination chapters and features hand-picked product inspiration with a spotlight on more complex trips.
The collection features multi-centre itineraries to the likes of Namibia, Sri Lanka, Oman and India and a range of twin-centre holidays to the Caribbean and Indian Ocean.
Head of marketing Byanne Akbor said: "Now that a sense of normality has resumed within the travel sphere, we know luxury travellers are craving new ways to explore destinations and they're hungrier than ever to fully immerse themselves in the places they visit on a deeper level. At a time when many are in the marketplace with sales promoting ‘less, less, less’, we will be focusing on how Carrier offers ‘more, more, more’ to luxury travellers.”
She added: “The collection encourages getting under the skin of a destination with a range of 'on the agenda' activities, and peppered throughout are a range of 'pinch me moments' - a selection of our most special and authentic experiences. There is an index guide for those that prefer to search based on their interests and what they would like to get out of a holiday."
Other notable additions to the collection include a dedicated cruise chapter, which has been introduced following increased demand and a 172% growth in Carrier’s cruise programme compared to 2019.
There is also a winter ski and snow chapter which showcases the operator’s recently curated ski programme.
Carrier said the new campaign would provide dedicated support to travel agents with a “multi-faceted” approach.
The brochure has been over-branded for Carrier’s preferred partners and features a cover image unique to agents, allowing them to market directly to their own client database.
Carrier has also created a Campaign Marketing Tool Kit that offers unbranded assets to help agents promote the campaign including window displays, campaign videos, social media imagery and a digital campaign book to easily share and utilise across their own channels.
For some of Carrier’s key agents, the campaign is further supplemented with collaborative activity and design, including shop window takeovers, bespoke email signatures and email broadcasts.
Head of sales Rick Milne said: "Our More \ More \ Amor collection has been carefully designed with our agent partners in mind. We know that the agents we work with really value our support when it comes to helping them understand how they can make themselves stand out among the noise and our support and guidance in driving new business.
“This is especially important during key booking periods, like the month of September when everyone is looking to secure those last holidays for 2023 and are also looking ahead to their trips for next year. Unlike throwaway flyers and short-lived messages, we've provided thoughtful and relevant content that will resonate with, attract, and inspire an UHNW audience."