Carrier unveils ‘Discover You’ campaign
The Escapist, The Gourmet Globetrotter and The Adventurer are just a few of the travelling personalities Carrier is catering for in its 2019 offering.
The tailor-made tour operator has unveiled its peaks ‘Discover You’ campaign in which it explores the changing desires of high-end holidaymakers, who Carrier believe are looking for experiences to match their personalities.
The Escapist can be paired with private island resort Como Parrot Cay in Turks & Caicos, home to acres of unspoilt Mangroves, a mile-long beach and the renowned Como Shambhala Retreat.
While for the thrill-seeking Adventurer, Carrier recommends a camping experience at Clayoquot Wilderness Resort in Canada, where paddle boarding, kayaking and swimming in mountain lakes are just some of the high-energy experiences on offer.
Agents can cater for their Gourmet Globetrotter clients by booking them a stay at Farmhouse Inn in Sonoma, California, where farm-to-table fare is served up by two fifth-generation farmers, a Michelin-starred chef and a team of local sommeliers.
The Conservationist, the Family Travellers, the Frequent Weekender, the Pioneer, the Romantic Retreaters, the Self Improver and the Traditionalist are also looked after with Carrier's extensive portfolio of luxury experiences.
The campaign, spear-headed by a two-minute promotional video, has been over-branded by 30 key travel agent partners, allowing them to promote their business and market directly to their own client database.
Dedicated social media assets and video content for agents’ use and window displays are also available.
“I’m thrilled to share details of our annual peaks marketing campaign which, this year, reflects the evolving luxury travel landscape,” Carrier’s head of marketing Natasha Towey said.
“'Discover You' is a result of in-depth research we have carried out over the past year which has demonstrated how luxury travellers don’t just want to discover the world, they want to discover themselves.”