Caribbean tops cruise searches in November, finds study
The Caribbean emerged as?the top cruise destination for consumers searching online in November, according to latest anaylsis.
Search volumes for the most queried term, ‘Caribbean cruises’, rose 50% on the previous quarter’s (August) level, from 14,800 to 22,200 in November.
While brand searches accounted for 59% of the overall total, destination-related searches were 12%, generic 14% and cruise ships 15%.
A total of 1.3 million searches relating to cruises were brand-related and the terms ‘royal caribbean’ and ‘p&o’ dominated these, data from independent digital marketing agency Greenlight shows.
Each was queried 135,000 times, accounting for 10% of searches using brand-related keywords.
Of the 342,000 searches specifically for cruise ships, ‘independence of the seas’ was the most queried, accounting for 5% of searches.
‘Queen mary 2’ and ‘oasis of the seas’ followed with 4% a piece.
Independent cruise agent Iglucruise.com was the most visible site overall in natural search, attaining a 67% share of visibility in the organic listings.
Royalcaribbean.co.uk was the most visible advertiser in the paid listings, achieving a 43% s