relaunches with focus on luxury

a new focus on luxury accomodation and integrated transfers with Transfers4Travel.

The Vertical Group-owned hotel booking site?now has faster search, improved content and?the?facility to personalise and forward accommodation information and quotes to the customer.

The site, which has the?new strapline 'luxury accommodation and transfers worldwide', will contain only four and five?star hotels, villas and apartments with bookable upgrades and transfers.

Added-value and exclusive special offers will make it easier for agents to increase margins and control how they mark-up the product, the company said.

The new identity was unveiled at the Freedom Travel Group conference in Glasgow today.

Damian Mc Donough, Bedbank sales director, said: "It has?been a while coming, but finally the new site and its content, together with our strategic approach to selling, will help us reposition Bedbank in the luxury sector.

"We are lucky to have long-standing hotel partner contracts, so our exclusive deals really are exclusive and add value to the booking.