Aspire’s parent company Jacobs Media has unveiled a major brand refresh as it celebrates its 15^th anniversary year.

The market-leading multimedia brand for the travel and hospitality industries said the new brand identity "showcases the company and its people" and "reflects the energy, innovation and personalised service it delivers for readers and partners across its international portfolio of events, magazines and websites".  

The company name has evolved from Jacobs Media Group to Jacobs Media and a new look and logo will be visible across the portfolio.

A new brand line, ‘It all starts with a Jacobs conversation’, reflects the company’s commitment to collaboration. 

Clive Jacobs, chairman of Jacobs Media, said: “This rebrand isn’t simply about aesthetics, it is about reaffirming our commitment to delivering exceptional value and innovative solutions to our clients and partners.

“It reflects our dedication to moving forward while honouring our heritage and strengthens our foundations as we continue to lead in a highly dynamic and rapidly evolving industry.

“It is the culmination of a detailed process involving our global team and is reflective of a business which continues to grow and offers unrivalled business opportunities around the world.”

Brand director Dean Harvey, who led the project, added: “Our new name and updated look showcases the spirit of the team with a welcoming colour palette and a clean, modern logo.

“The brand vision captures the essence of our culture – collaborative, innovative, and always looking ahead.”

Formed following the acquisition of Travel Weekly in 2009, Jacobs Media has grown significantly, both organically and through acquisition, with head offices in London and Dubai.

As well as Travel Weekly, flagship brands include The Caterer, Aspire, ATAS, Connecting Travel, Travolution, OTT and Connections, with an events portfolio spanning five continents. 

In 2020, Jacobs Media received the Queen’s Award for Enterprise in recognition of its international growth.