AmaWaterways launches advent-themed incentive for agents

AmaWaterways has launched an “AmaAdvent” competition for agents over the festive period.

Every week of December until Christmas, the luxury river cruise line will share three sets of pre-prepared social media posts themed around unique selling points and new products for 2025.

The agents that share at least one of these posts on their own social channels, including Facebook, Instagram and X, using the hashtag #AmaHeartoftheRiver and tagging @AmaWaterways will be automatically entered into a prize draw to win a luxury hamper.

The more posts that are shared, the more chances of winning that week’s prize.

The posts will range from AmaWaterways’ new destination of Colombia in 2025 to new ships like AmaSintra joining the Douro fleet, plus its excursion and wellness programmes.

The content will be shared by email and on trade-focussed social channels over the next four weeks, and agents can also contact marketingsupport@amawaterways.comfor for more information.

Andrea Stafford, AmaWaterways sales director, said: “Our goal is always to ensure our valued agent partners have the tools they need to sell our river cruises.

“As we approach the all-important wave period, it’s the perfect time to get their clients thinking about their next river cruise, so we’ve created a range of inspiring social posts that are quick and easy to share.

“All agents need to do is add their own call to action, and they are ready to go, leaving them free to focus on selling.”