Sister brands If Only and Elegant Resorts are partnering with AlUla to host a luxury fam trip to the Saudi Arabian destination.
Five agents will win a place on the four-night trip in October. The group will fly into AlUla International Airport and stay at the stunning Habitas AlUla.
You may have seen captivating imagery of the Nabataean city of Hegra or of colourful hot-air balloons rising above dramatic rock formations. Or perhaps you’ve seen images of Maraya, the stunning mirrored concert hall? But how much do you really know about AlUla? It’s time to experience it for yourself and get up to speed with this unique, untouched destination.
The itinerary will include visits to AlUla’s four heritage sites. Explore the Unesco World Heritage Site of Hegra, the southernmost settlement of the Nabataeans after Petra.
Walk through the labyrinth of tightly packed streets of AlUla Old Town, climbing to the top of its 10th-century fort for a bird’s-eye view. See the icon Lion Tombs at Dadan and discover the stories behind the rock art and inscriptions at the open-air library of Jabal Ikmah.
A sunset visit to iconic Elephant Rock, and the largest mirrored building in the world, Maraya, will provide perfect Instagram moments. And an evening’s stargazing among the rocks of Gharameel will round off this incredible visit.
Claire Golding, UK director for AlUla, said: “The ancient city and region of AlUla in northern Saudi Arabia is one of Arabia’s best-kept secrets - an enthralling outdoor living museum to ancient civilisations and a space of natural beauty that is being preserved for a sustainable future.
“The Royal Commission for AlUla is committed to supporting the UK trade, developing its knowledge of this unspoilt destination, and providing opportunities for a hand-on experience that will demonstrate not only the ease of access but the range of amazing experiences that AlUla has to offer for your discerning customers.”
Agents who would like to be considered for the trip must complete the AlUla Specialist training programme at alulaspecialist.com and then register on the form below