Air New Zealand releases hip-hop safety film

A hip-hop themed video has been introduced as the latest themed safety film by Air New Zealand.

Called It’s Kiwi Safety, the video is backed by the soundtrack “It’s Kiwi” a remake of the RUN-DMC song ‘It’s Tricky’ and ‘In the Neighbourhood’ by Sisters Underground.

The largest scale safety video produced by the airline includes a 600-strong cast.

The video stars Kiwi actor Julian Dennison, local musicians Kings, Theia and Randa as well as talent from 30 community groups across the country.

It was filmed at locations in Auckland, Wellington, Dunedin, Balclutha, Hokitika and Naseby in Central Otago.

Cabin crew, pilots, engineers, loaders and airline staff from Dunedin airport also feature.

It’s Kiwi Safety is the 18th safety video where the airline has taken a creative approach.

Air New Zealand’s safety videos have collectively generated more than 157 million views online to date along with international media exposure.

Global brand and content marketing general manager Jodi Williams said: “It’s Kiwi Safety is all about celebrating great Kiwi talent, the diverse groups which make up New Zealand, as well as a number of fantastic locations.

“We know this video will make people proud to be New Zealanders – but will also showcase our unique Kiwi culture to the world.

“We’ve never had so many people in one safety video before or filmed in so many locations. It’s also been great to change up our formula and do a safety video in the style of a music video.

“We’re sure everyone is going to love the remixed track ‘It’s Kiwi’ – while at the same time getting our key safety messages.”

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