AE Expeditions is seeking to help agents boost client conversion rates with new tech-powered marketing support.

Travel content optimisation platform Approach Guides is being introduced to enable the line to share multimedia ‘content experiences’—showcasing itineraries, destinations, experiences and promotions—that agents can use to engage clients.

AE Expeditions has initially created three content experiences to kick-off the partnership, which can be co-branded by agents and shared with clients via social media, email, in quotes or on their own websites.

Chief marketing officer Hayley Peacock-Gower said: “Our trade partner relationships represent a hugely important part of our business, and we are always looking for ways to improve our support tools for advisors and make it easier for them to do business with us.

“The Approach Guides platform presented a fantastic, user-friendly option to provide advisors with a more integrated, seamless method to market Aurora’s expeditions to their clients. 

“It also takes out extra work for them to make it personalised and co-branded, without re-directing them to third parties.

“We are thrilled to be working with this new and innovative platform and look forward to hearing feedback from our trade partners on their experience.”

Approach Guides founder and chief marketing officer Jennifer Raezer added: “We’re excited to be working with AE Expeditions to help their trade partners supercharge their marketing efforts in a fast, easy and on-brand way.

“AE Expeditions’ new trade marketing solution really is transformational, enabling advisors to spend less time building outbound campaigns and more time growing their businesses.”