Luxury operator Abercrombie & Kent UK has expanded its sales team with the appointment of Bryony Boulter as agency sales manager for the southwest region.

She will be responsible for managing sales of A&K and sister brand Cox & Kings, as well as developing new business relationships in the region.

She moves from her role as regional sales manager for Classic Collection Holidays and has also worked for Jet2.com and Jet2holidays, and Super Break.

A&K UK said she joins “at an exciting time” as the company’s trade sales performing ahead of pre-pandemic levels and more support is being provided for trade partners than ever before.

She said: “I have always admired A&K’s commitment to providing exceptional travel experiences and I am looking forward to working with the team to develop new business opportunities in the southwest region.”

James Coughlan, sales and business development director at A&K UK, added: “Her extensive experience in the travel industry and passion for providing exceptional customer service make her an ideal fit for A&K UK.

“We are confident that she will help us to continue to grow our business and strengthen our commitment to the trade.”