Tourism Fiji rolls out revitalised brand campaign
Tourism Fiji has launched a new brand campaign for 2019.
It builds upon the tourist board’s existing message of ‘Where Happiness Finds You’ while also honing in on the breadth of experiences available in Fiji and its famed Bula spirit.
The campaign spans TV commercial, out-of-home, online, cinema and social media, with variations made to appeal to families, couples, adventure and luxury travellers around the world.
The updated campaign is a result of independent market research, which found that target audiences were aware of Fiji’s natural beauty and pristine environment, but weren’t as clued up on the full range of experiences on offer across the country’s 333 islands for everyone from families to couples.
CEO for Tourism Fiji, Matthew Stoeckel, commented: “Fiji is famous for its stunning environment, world-class resorts and of course its hospitality.
“The new creative assets also showcase the wide range of experiences within the destination while continuing to showcase Fiji’s stunning landscapes and sharing the 'bula spirit' of Fiji, which makes it the place where happiness truly finds you.”
Customers can go kayaking in caves, white water rafting or enjoy day-long snorkelling trips and swim with stingrays among the vibrant coral reefs.
Adrenaline junkies can even tear along rugged terrain in an off-road buggy or enjoy panoramic views as they parasail over the South Pacific Ocean.
These unique experiences, combined with Fiji’s renowned hospitality and friendliness, hope to prove that a holiday in the country goes far beyond simple relaxation.
“Everyone who comes to Fiji seems to leave happier. The authentic spirit of the people and the place are what makes it such a uniquely happy place in the world right now,” said Toby Talbot, chief creative officer of Saatchi & Saatchi New Zealand, who produced the campaign.
“Everything we have created is grounded in the extraordinary emotive connection that the Fijian people make with visitors. From the incredible singing to the addictive ‘bula!’ of locals that greet you throughout the islands, this campaign is about bottling that happiness and sharing it with the world.”