Jeremy Palmer has been promoted by Tauck to chief operating officer.

He was most recently as a senior vice president overseeing the US company’s worldwide operations, brand management, strategic planning and new business initiatives.

Palmer was instrumental in the development of Tauck’s small-group land tours, the addition of shore excursion choices to European river cruises and the expansion of small ship ocean cruising.

He has worked for operator since 2007 in operational and planning roles. Palmer has also been a member of the company’s executive team since 2015.

Chief executive Dan Mahar said: “Jeremy has excelled in every responsibility he has taken on at Tauck, and has been a great partner to me, Jennifer [Tauck president Jennifer Tombaugh] and other members of our senior leadership team for well over a decade.”

Palmer has helped the company “achieve our highest guest satisfaction scores and guest retention rates in Tauck’s history, while accelerating our go-to-market efforts that allow earlier bookings to better serve our guests and travel advisor partners,” Mahar added.

“In these last 18 months when our company has been extremely challenged, Jeremy’s thoughtful, steady voice has provided crucial leadership for Tauck as we’ve successfully retained our customer base, restarted our global operations and rebuilt our business with record-level preseason bookings for 2022.”

Palmer added: “More than anything, I’m excited for our future. We’re already well along on our recovery and I’m looking forward to helping Tauck emerge as a stronger, smarter company – one that’s even better at serving our guests and travel advisor partners while fulfilling our essential purpose of delivering life-changing travel experiences.”