Silversea introduces initiatives to encourage future sales

Silversea Cruises has introduced a series of initiatives as it looks to encourage future sales by offering clients more flexibility.

The cruise line has reduced deposits for new bookings and is extending its ‘Cruise with Confidence’ programme.

The luxury brand has also announced it will bring out a series of weekly online videos in the coming days designed especially for the trade. Virtual Visit will keep agents up to date on the cruise line’s latest developments. It comes as the brand released a video to trade partners called 'In This Together'.

Silversea has reduced deposits to £750 per suite for any new booking made before June 30, 2020. On final payment the deposit will be turned into an onboard spending credit of US $1,000 per suite.

The move applies to all Silversea cruises with the exception of its full world cruises or grand voyages. Clients with future cruise credits can all take advantage of the new offer.

Its ‘Cruise with Confidence’ programme will now cover all cruises due to depart before December 31. This policy allows customers to cancel their cruise for any reason up to 48 hours prior to sailing and receive a 100% future cruise credit for the amount paid, valid for two years from date of issue.

If clients opt for a future cruise credit and have paid in full, the agent’s commission is protected for both the cancelled booking and the future reservation.

Peter Shanks, managing director, UK, Ireland, Middle East and Africa, said: “By reducing our deposit requirement and expanding the ‘Cruise with Confidence’ programme, we are offering our guests unprecedented flexibility to reduce the uncertainty they may be feeling.

“We are also providing support to our valued travel partners by protecting their commission, which will help to boost their business through these challenging times.”

Silversea is also backing the RCL Cares programme, recently launched in the US, as a member of the Royal Caribbean Group.

Details of the programme are being sent to agents this week and will direct them to sources of Abta and government information, benefits and advice. New services and tools are set to be introduced through the programme in the near future.


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