Silversea appoints Martin Froggatt to develop land-based offering

Silversea has appointed Martin Froggatt to help accelerate and develop its land proposition.

Froggatt, who joins from Abercrombie & Kent, has taken up the position of vice-president of global tour operations at Silversea.

Reporting into the luxury line’s president Bert Hernandez, Froggatt’s new role will see him develop the brand’s land-based offering, covering pre and post experiences, as well as the overland and shore excursion propositions.

Speaking to Travel Weekly, Froggatt said: “Customers come to us incredible holidays – they want experiences tailored to their needs and we have to do that for them for the entirety of their experience, including pre and post cruise. With my background, I understand tour operating and I understand destination management, so I’ll be creating experiences that complement the superb product that Silversea has already offers.

“If a customer books a cruise with a pre or post experience, you expect that to be at the same level and standard as the cruise element – and that should be implicit across the entire industry.”

Froggatt said he was excited to be joining Silversea at such an “exciting time of unprecedented growth”. He said he was passionate about offering customers “deep destination immersion”, and that the “opportunity for self-enrichment before, during and after a cruise was limitless”.

“This is an incredible opportunity, and Silversea is ensuring that what is offering off the ship from an experience point of view, matches the high standards our guests enjoy while onboard one of our ships.”

During his time at A&K, he developed the company’s destination management company proposition, opening new offices internationally and launching entirely new product.

Froggatt, who joined the cruise line in February, has more than 25 years’ experience in the travel sector having previously held senior positions at Tui, Travelopia and Walt Disney Attractions.

Whilst at Travelopia, he managed the education, events and expeditions portfolio, as well as being instrumental in the delivery of several mergers and acquisitions, including the sale of Travelopia into private equity.

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