SeaDream Yacht Club has appointed Rune Grenager as vice president of sales for Europe and Australia.

Using more than 20 years’ travel industry experience, Grenager will focus on growing sales for the line’s two mega-yachts. He will work from the line’s Oslo office.

Prior to joining SeaDream, Grenager worked as director of sales in Radisson Hotel Group in Norway and as account director in the Nordics working with travel agencies and consortias.

Grenager’s most recent job was at ferry firm DFDS focusing primarily on the B2B market.

Grenager will report to SeaDream’s executive vice president Andreas Brynestad.

Brynestead said: “We are most excited to welcome Rune onboard. His great standing in the travel agent community and his extensive experience in the travel industry will be a great asset to our SeaDream family.”

Grenager said: “SeaDream has always stood out for offering a unique luxury product and continues to stay at the forefront of innovation.

“I look forward to putting forth my industry knowledge to identify new growth opportunities as the brand in global destinations.”

Grenager started his career as a bell boy in a hotel in Oslo, Norway,  before moving into sales.