Seabourn to target charter and incentive market

Seabourn has enhanced its digital content to drive interest in charters. 

It is also aiming to highlight why its product is suitable to the incentive, meeting and group travel market.

The brand has added information to the ‘charters’ section of its website, highlighting why a Seabourn ship can offer competitive choice against a traditional land-based property. 

The move comes as many travel brands have reported a rise in demand for privacy and space. 

Seabourn offers bonus commission to agents who book groups of at least five suites.

Pierre Van Breda, deputy director for global charter, incentive and group sales at Seabourn, said: “There are probably a fair number of brokers and travel advisors who don’t even know they can consider an ultra-luxury ship for a corporate meeting, an incentive trip for top performers, or even for private clients who might want the ultimate in memorable holidays all the way up to chartering the ship for their private use.

“Now prospective clients can gather up a lot of useful information on our site to help them in their decision-making process before coming to us for a bespoke quotation crafted specifically to their needs.”

“Seabourn has a long history of delivering extraordinary guest experiences and now with our expanded charter offerings, specialised groups can organize unique and exceptional events with greater ease and options,” Josh Leibowitz, president of Seabourn, added.

Content related to the brand’s new expedition ships will be added in the coming weeks.

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