Preferred Hotels & Resorts reveals new hotel buyout campaign

Preferred Hotels & Resorts has launched the second phase of its Where Next? campaign, offering guests the chance to select buyout options at more than 135 luxury properties around the world. 

The hotel group’s Where Next? Buyouts offer is available for stays through to December 31, 2022 and includes options for entire floors, wings and full property takeovers.

Guests can exclusively book Cambridge Beaches Resort and Spa in Bermuda, home to 86 cottages, a deluxe spa and four private beaches; an entire floor at Grand Hotel Tremezzo on Lake Como, Italy; or 10-room boutique property The Last Word Franschhoek in South Africa.

Preferred Hotels said the new initiative was well-suited to occasions such as long-awaiting family reunions, get-togethers with friends, celebrations and business meetings. 

“Our global sales team has fielded more requests over the last six months for partial or entire hotel buyouts than ever before, so we launched Where Next? Buyouts to fuel inspiration among travellers and our loyal I Prefer guests while providing them with information on each of the tailored hotel options available to them,” said Alison McDermott, executive director of global merchandising and marketing for Preferred Hotels & Resorts.

“This continuation of the Where Next? global campaign is designed to appeal to many travellers and caters to different budgets and group sizes to offer exclusive solutions to everyone ready to reconnect and create memories.”

The initiative follows the May launch of Preferred Hotels’ Where Next? Experiences, a global offer valid at more than 200 participating hotels including two nights’ accommodation or longer at the best available rate, complimentary daily breakfast and a locally inspired experience for two and fast track to I Prefer Elite status. 

Example experiences include a sunset cruise at Balboa Bay Resort in California; a cigar and cocktail pairing experience at Hotel Metropole Geneve in Switzerland; and a guided wine trail in the South African winelands at Erinvale Estate Hotel & Spa.

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