Sustainable hotel brand Beyond Green launches tomorrow (April 14) with a portfolio of 27 environmentally conscious hotels, resorts and lodges.

Participating properties include The Brando in French Polynesia, Xigera Safari Lodge in Botswana and andBeyond Bateleur Camp in Kenya. 

Travel agents will be able to access all member properties represented by Beyond Green via a new Global Distribution System (GDS) chain code called LE, which will be linked under parent company Preferred Hotel Group’s master GDS chain code, PV.

The brand’s sales team will also host a series of initiatives in key markets across the world including training seminars for agents keen to learn more about sustainable tourism and how to sell such properties. 

Beyond Green launches with a website, staybeyondgreen.com, which features content on each member property and a sustainable travel blog called Good Stories, as well as dedicated social channels.  

To celebrate the launch, Beyond Green is offering a 3% bonus commission on top of the standard 10% agency commission on bookings made by September 30, 2021 for travel through to December 31, 2021.

The Journeyer’s Pick Package applies to 15 participating properties and features the best available rate, a complimentary local experience and 5,000 I Prefer bonus points - Preferred Hotel Group’s member reward scheme. 

Bookings must be made via the LE chain code in the GDS, Beyond Green website or call centre. 

“Today’s travellers are craving connectedness and renewal, and with this comes a new and profound sense of responsibility for taking care of personal and planetary health and well-being,” said Lindsey Ueberroth, chief executive of Beyond Green and its parent company, Preferred Hotel Group. 

“The travel advisor community has always given their clients endless reasons to continue to Believe in Travel, more so than ever in the past year. As we look forward to new opportunities and possibilities, advisors will play a critical role in helping travellers live out their wanderlust daydreams in a way that prioritises holistic sustainability practices.”

Costas Christ, brand leader of Beyond Green and president of Beyond Green Travel, also an entity of Preferred Hotel Group, added: “Over the years, in speaking with advisors about sustainable travel, I was met with a common refrainment, ‘We are inspired, we care, and we want to be part of the growing movement of travel that gives back in positive ways to the people and places we visit. But how can we easily identify the hotels that are truly doing it right?’ 

“The launch of Beyond Green answers that question for today’s travel advisors.”