Nobu Hospitality has signed an exclusive development agreement with integrated lifestyle real estate group Assets World Corp Public Company Limited (AWC) to open “multiple” hotels and restaurants in Thailand.

The first phase of the partnership will see a Nobu restaurant and hotel open in Bangkok. 

Nobu Restaurant Empire Tower will occupy the top floor and rooftop of the Empire Tower, a mixed-use development in the centre of the city.

The restaurant will offer panoramic views of the Bangkok’s skyline and the Chao Phraya River.

A statement from Nobu Hospitality said the location of the signed Nobu Hotel in Bangkok will be announced soon, with the property offering a “completely unique and distinct programme and experience”.

The statement added that Nobu and AWC are “exploring further development locations in Thailand’s most compelling destinations”.

Nobu Hospitality chief executive Trevor Horwell said: “It is an honour to be partnering with the visionary Wallapa Traisorat and the powerbase that she has carefully built with Asset World Corp Public Company Limited.

“Our strategy is to work with regional development partners in Asia who embrace our unique business model and share the same passion for luxury and high-quality products. With Wallapa Traisorat and AWC, we have a dynamic relationship and partnership built on the foundations of trust and respect, with a vision to enact an exciting and differentiated hospitality offering. 

“We are excited to move forward with the first phase of this partnership in Bangkok whilst carefully planning further developments together.”

Wallapa Traisorat, chief executive and president of AWC, added: “It is our great pleasure and honour to sign the development agreement for an exclusive collaboration to develop multiple Nobu Hotels and Restaurants in Thailand.

“The parties are exploring further development locations in Thailand’s most compelling destinations. We are delighted to continue our long-term partnership with Nobu Hospitality on this exciting project at the best location in Bangkok. 

“With Nobu’s iconic brand, F&B expertise, lifestyle hospitality experience and massive recognition of Chef Nobu Matsuhisa, together with many of the world’s best awards…we believe this collaboration will create a unique luxurious F&B lifestyle hospitality destination for Thailand tourism industry that will attract travellers from around the world.”

Nobu Hospitality recently marked the launch of its 30^th hotel: Nobu Hotel Tulum in Mexico.

The property will feature 200 guest rooms and suites, including 12 villas, a beachfront Nobu restaurant, expansive meeting spaces with outdoor venues for weddings and special events, and a state-of-the-art fitness centre and spa.