New image for The Park Hotels

has invested more than $2 million on rebranding its 12 hotels.

Spanning 10 Indian cities the group has changed the look and feel across every hotel and introduced new experiences on the back of its new brand promise ‘Anything but Ordinary’.

Chairman Priya Paul said: “The Park Hotels is where unusual experiences are possible.

“We are known for creativity and innovation and as we continue to grow, we realised the need to boldly communicate the strength of our brand.

“The fresh design language strongly reflects contemporary India and our ethos. It is strikingly bold and captures our personality perfectly.

The new logo focuses on the ‘THE’ which, according to Paul, pays homage to The Park being a place to see and be seen, as well as a nod to its position as the original “Park Hotel” in India.

The group has created a new brand video that can be seen