Luxury tour operator If Only launched a ‘Travel Now with British Airways’ campaign in partnership with the UK’s national flag carrier.

The operator and airline hope to capture late sales following the relaxation of international travel restrictions from October 4, as well as drive interest for 2022 travel.

The multi-channel marketing campaign will run for the rest of September and October.

If Only will provide marketing materials to travel agents to help them engage customers, including flyers and social media offers.

The operator will also provide agent with its top offers priced with British Airways, for destinations accessible to the UK market as and when they open. World Traveller offers will be featured along with a number of upgrade options for World Traveller Plus and Club World, to drive bookings for higher value airline tickets.

A dedicated campaign hub has been established on Google Drive, with downloadable posters alongside information on current Covid-19 protocols.

The top-booking travel agent of If Only packages with BA flights throughout the campaign will win a £250 Love2shop voucher.