Hollywood actress-turned-lifestyle guru Gwyneth Paltrow will join a nine-night Italian Riviera & France sailing on soon-to-launch Celebrity Beyond in September.

Paltrow, who became the line’s well-being advisor a year ago, will be interviewed live on stage alongside a wellness expert during the voyage as part of the Goop at Sea event.

The founder and chief executive of lifestyle brand Goop will also coordinate tastings, product trials and massages on board.

UK agents are set to sail on the line’s latest Edge-series ship later this month.

Prices for the Goop at Sea event, available to any passengers staying in The Retreat area, start from $750. The lead-in price for the sailing departing from Barcelona on September 24 is £1,385.

Michael Scheiner, Celebrity Cruises’ chief marketing officer, said: “Goop is the perfect partner for us to collaborate with to capture this therapeutic essence of the ocean in a really relevant and meaningful way for our target audience.”