Five star London website launched
Properties including Brown’s Hotel, The Dorchester, 45 Park Lane, The Goring, The Lanesborough, Mandarin Oriental Hyde Park, The Milestone, One Aldwych, The Ritz, and The Stafford have collaborated with partners such as Fortnum & Mason, Paul Smith, Dunhill, Tate Modern and the Royal Opera House to create the luxury London site.
The aim is to be a one-stop resource for discerning international travellers seeking the best hotels twinned with restaurants, retailers and attractions.
It includes themed walking tours of London, real time updates of events taking place, hotel archive photography,?videos of each property’s head bartender preparing their signature cocktails, profiles of London’s leading tastemakers and details on travelling around the capital.
It is no accident that the launch coincides with this most eventful year in London’s recent history, with the Queen’s Diamond Jubilee, London 2012 Festival and the London 2012 Olympic Games taking centre stage.
Features include intuitive site navigation to enable new and returning users to compare London’s hotels based on a variety of indicators including rates, locations and facilities.