Emirates has launched a virtual reality app to help customers experience its product from the comfort of their home. 

The Emirates Oculus VR app was created in partnership with technology company Renacen and is is available on emirates.com, via the Emirates app or on the Oculus Store for Oculus Rift users.

It allows customers to navigate Economy, Business and First Class cabins, explore the Onboard Lounge and Shower Spa on the Emirates A380, view their chosen seat and even have a look around the cockpit.

Emirates said the experience offers customers “accurate, life-size and interactive cabin interior experiences”, with users able to ‘pick up’ items from the Onboard Lounge, ‘turn on’ the shower in the Shower Spa and ‘close’ the private suite doors behind them.

The airline said it is already working on an updated version of the app, featuring its Premium Economy cabin and latest A380 aircraft interiors, and in future plans to offer customers the ability to explore destinations, select a cabin and book and pay for their Emirates flight from the platform.

The airline said the app represents the latest step in its ambitious plan to reach and engage audiences around the world with VR technology.

Boutros Boutros, Emirates' divisional senior vice president for corporate communications, marketing and brand, said: "Emirates aims to provide innovative and outstanding customer experiences whether onboard, on the ground, or in the digital space. 

“In 2018, we were the world's first airline to introduce advanced web VR technology on our digital platforms, offering our customers an immersive opportunity to learn about the fantastic Emirates experience that awaited them before they stepped on board. 

“We've continued to invest and develop that experience, and today we are delighted to be the first airline to launch a fully-fledged Oculus VR app.”

He added: “This initiative expands our global reach and ability to engage with our audiences across digital platforms. It is also particularly relevant right now, as many people have not travelled for a while due to the pandemic, and are seeking inspiration and researching and rediscovering their flight options."