Elegant Resorts launches loyalty programme for top-performing agents

Elegant Resorts has launched a new loyalty programme to reward its best-selling agents.

The Connoisseur scheme features two tiers: Connoisseur Gold and Connoisseur Platinum. To qualify for the Gold tier, agents must have made bookings totalling a minimum of £75,000 between January 1 and December 31, 2023, while the Platinum tier requires a total of £150,000 booked within the same time period.

Agents who meet these goals will then be added to the 2025 programme and will have the chance to remain in the scheme based on their 2024 booking figures. 

Agents who qualify for the Connoisseur Platinum scheme will receive a guaranteed place on an Elegant Resorts fam trip and annual events as well as dedicated dual-branded marketing brochures, quotation documents featuring their agency logo and priority access to the operator’s team of specialists.

Benefits of Connoisseur Gold include priority placement on fam trips, training sessions and access to events.

Both tiers will also offer agents assets to promote their Connoisseur status; access to Elegant Resorts’ luxury concierge service as well as offers and product news; and joint marketing opportunities.

Sales director Tracy Docherty said: “We are thrilled to launch our new loyalty programme and reward our best-selling agents. We are also hoping that this new scheme will entice more to work with us as it reaffirms our commitment to the travel trade.”

Katie Daniels, national account manager at Elegant Resorts, added: “We have never been more committed to our travel agent partners, and my role ensures a personal relationship with each and every one of them. 

“As well as launching this programme to reward our top bookers, we have an exciting plan for 2025, including exclusive events and incredible fam trips, and we want to make sure our top agents are a part of this throughout the year.”