CV Villas reported a record-breaking trading period for the week starting January 9, with revenue up 48% year on year.

The luxury villa specialist said that Blue Monday (January 16) was the best trading day on record for the company, which celebrated its 50th anniversary last year.

It saw record income levels during the second week of January, with an increase of more than £500,000 compared to the same period in 2022.

Italy, France and Morocco are the most popular destinations, with the monthly target for these countries being met by the second week of January.

Winter bookings in Morocco have seen a “significant boom” as customers are booking the destination for an “affordable fully catered getaway” in the late season and Christmas 2023.

Pete Brudenell, general manager, said: “Our record-breaking week highlights the continued rise in popularity for villa holidays.

“It’s clear that the demand for travel is stronger than ever, as our traditional peak season has arrived free of Covid restrictions and with demand fuelled by UK travellers desperate to escape strikes and constant crisis.

“It’s really encouraging to see that despite the cost-of-living crisis, Britons are clearly reluctant to give up their holidays and are making the most of the value for money a villa holiday brings, for larger groups especially.”

CV Villas has also launched a customer experience department to provide an enhanced concierge service to agent partners and their clients.