Cox & Kings reports increased demand for solo tours
Cox & Kings has reported an increase in demand for solo travel as travel restrictions begin to ease.
The small group tour specialist conducted research during the height of the pandemic which found solo travel came in the top three of the types of trip consumers would like to go on.
Cox & Kings is offering the first three solo places booked on select departures of its most popular trips with no single supplement off the back of the findings, drawn from more than 2,500 responses between May 12 and 17.
Managing director Kerry Golds said: “We’re getting the distinct impression from our enquiries that there is pent up demand out there, particularly from solo travellers.
“The British people have wanderlust in their DNA, so it’s no surprise that lockdown was a wakeup call for some people to dust off their bucket list and get something booked no matter if it is without their family and friends.
“We have known for a long time that solo travellers don’t feel they’re well catered for by the travel industry – with high single supplements often quoted as an example of this. It’s why we have operated dedicated solo travel departures for over six years now.”
Golds said a recent marketing launch to the operator’s database found a 220% uplift in enquiries for Cox & Kings’ 2021 programme from solo travellers.
Its most popular solo tours have so far been Treasures of Peru, Majestic Russia, Exotic India and Panama & Costa Rica Experience.