Thai hotel operator Centara Hotels & Resorts has launched a new collection of luxury hotels called Centara Reserve.

The first member of the collection with be Centara Reserve Samui in Koh Samui, which is due to open at the end of 2020.

Formerly known as Centara Grand Beach Resort Samui, the property will be completely redesigned to comprise 184 rooms, pool suites and beachfront pool villas. 

The brand said the new hotel will fuse both international and Thai-inspired elements and will offer private balconies and terraces, exclusive amenities and ‘Reserve Hosts’, Centara’s take on butler service. 

F&B options will include a gin bar featuring 100 different varieties, a destination restaurant and a mozzarella bar.

Dining, cultural and local artisanal tours and experiences will be available from the resort, or guests can make use of the Cenvaree Reserve Spa. 

“It gives us great pleasure to unveil Centara Reserve, our luxury brand,” said Thirayuth Chirathivat, chief executive of Centara Hotels & Resorts. 

“We understand that travelling is a deeply personal experience – one that unfolds in many surprising and unexpected ways.

“Centara Reserve will deliver inspirational design, intuitive hospitality, unique facilities and brand-new experiences that allow guests to pen their own narrative, always enriched by the cultural heritage of their destination. We look forward to welcoming our guests to Centara Reserve Samui later this year.”

Centara will introduce an additional two properties to the Centara Reserve collection before the end of the year.