Celebrity Cruises releases new Edge brochure for agents
Celebrity Cruises has launched a new brochure focusing on its two Edge-class vessels to help agents differentiate between its three ship classes.
The brochure features details on the accommodation, dining and other onboard highlights on Celebrity Edge and Celebrity Apex, which is due to launch next year.
Celebrity also has Solstice and Millennium-class vessels in its fleet.
A new microsite – celebritycruises.co.uk/explore-edge – offering images and videos on Edge class has also launched.
Before May 13, agents will also soon be able to access a chatbot learning tool and augmented reality app when Celebrity Edge arrives in the UK.
The chatbot guides agents around the ship, such as lounge area called Eden and suite-passenger space The Retreat, to give them an idea of what life is like onboard.
Agents will have the opportunity to answer questions and win prizes as they move around the ship.
Prizes include Apple watches and onboard spending money which can be spent on Edge if they sail on the ship next month.
More than 900 agents will join the two-day sailing on Celebrity Edge, departing from Southampton.
Claire Stirrup, director of Sales, Celebrity Cruises UK, commented: “We are really excited to be able to offer so many UK agents the chance to see Celebrity Edge for the first time.
“The ship is on its way to Europe for her first summer season delivering a spectacular choice of western Mediterranean itineraries.
“We couldn’t let the opportunity pass to showcase the Celebrity Edge to our valued UK and Ireland travel partners, offering European agents an experience like no other.
“We really want to spread the word as wide as possible about how Celebrity Cruises is raising the bar in terms of luxury. The next ship in this class, Celebrity Apex, will be based out of Southampton when she joins the fleet next year so it is vital agents are up to speed with the many new features.
“The microsite gives a nice overview of Celebrity Edge and should be a useful resource and sales tool for agents, in addition to our award-winning Celebrity Central agent hub.
“Meanwhile, the chatbot and app will give agents on the ship a fun and interactive way to explore.”