Black Tomato reports growing interest in secluded beach breaks
Luxury travel company Black Tomato has seen a rise in clients searching for secluded beach destinations.
The brand has released the trends it believes will shape short- and long-term travel plans in light of the coronavirus crisis.
It said clients were already searching for secluded beaches, as part of larger itineraries or standalone trips, highlighting the Maldives, Seychelles and French Polynesia as popular destinations for clients seeking remote holidays.
The agency said it believes in the short term, its clients were looking for remote destinations that lend themselves to social distancing. After months of living in confined spaces, Black Tomato said its clients would likely turn their attention to some of the world’s least populated places, highlighting African safaris as the perfect option.
It also expects all things private to perform well in the short term with a rise anticipated in the number of people chartering yachts or booking private villas and homes. Another short-term trend is a rise in travel closer to home. With travel restrictions still in place, Black Tomato said it expects trips in the UK to become increasingly appealing.
When it came to the long-term impact of the crisis, Black Tomato believes there will be a shift to longer, less frequent travel. It said it believes people will be using the lockdown period to plan “longer-epic adventures” rather than “racking up tick-box weekends”. It expects people to begin ticking items off their bucketlists, with an uptick in “seize the day” type travel.
Wellbeing and health is also set to become increasingly important, while the firm also believes embracing new cultures will become key. After months of being stuck in a virtual world, Black Tomato thinks its clients will be craving social interactions and will place more importance on this during their travels.
Tom Marchant, co-founder of Black Tomato, said: “We’re going to need a holiday and the world will still be there as long as we look after it and support it.”