Banyan Tree to open 16 ‘wellbeing sanctuaries’
Banyan Tree Holdings is launching a new wellness concept across its Banyan Tree portfolio.
The brand is integrating 16 so-called Wellness Sanctuaries into existing Banyan Tree resorts in Asia, Africa and North America to entice travellers interested in holistic wellbeing.
The first eight will open across China this month at Banyan Tree Anji, Huangshan, Lijiang, Yangshuo, Chongqing, Hangzhou, Jiuzhaigou and Sanya.
The remaining eight will be progressively rolled out across Indonesia, Malaysia, Mexico, Morocco, Thailand and Vietnam over the next 12 months.
Each Wellness Sanctuary will feature a wellbeing host, a club floor, dedicated dining options, a spa and a multipurpose function space for wellbeing workshops, group classes and activities.
Stays will include accommodation in a wellbeing suite or villa designed for sleep enhancement; in-room amenities such as yoga mats, stretch bands and singing bowls for private practice; healthy meals; a daily spa therapy experience; and a personalised, take-home wellbeing guide.
Guests will also have access to 50 wellbeing activities inspired by the destination, such as ocean breath meditation by the sea, couple’s yoga or volunteering at a local community, which they can choose and schedule via a personalised credit system.
Stays start from two nights and are available to solo travellers, couples, friends and families. “While the resumption of business travel is dubious given a paradigm shift in the future of work, we have absolute conviction that leisure travel will rebound and with a purposeful direction into discovering personal wellbeing practices that work in this new normal,” said Ho Renyung, vice president of brand headquarters at Banyan Tree Holdings.
“We have always been known for our spa experiences – we are now going beyond that, in our unique approach of combining personal wellbeing and greater sustainability into one concept. Hearing our guests’ feedback so far, we believe this is unique, innovative and a first in the industry.”
Lee Woon Hoe, executive director of wellbeing, added: “Our mission is to demystify wellbeing and democratise it for everyone. We want wellbeing to be inspiring, accessible and impactful, in a way that can be woven into everyday life.
“Our philosophy is that wellbeing is about the connection between self, others, and nature – how we balance this dynamic within and without, is at the core of a good life.”