BA champions British designers in First Class revamp
Bedding, amenities and tableware crafted by UK brands will be on offer in British Airways’ new-look first class cabins.
The airline has made “significant changes” to the onboard product and service in its most premium cabin as part of a £6.5 billion investment for customers.
Rolling out from 31 March, customers can expect new loungewear and bespoke amenity bags designed by British fashion brand Temperley. Amenity kits will be packed with complimentary skincare products from UK-based beauty brand Elemis.
Airline chefs have also designed an updated à la carte menu focussing on seasonal British produce, while a signature afternoon tea service will also be introduced. The new and improved culinary offerings will be served on bone china crockery crafted by British tableware designer William Edwards, alongside cutlery from Studio William and Darlington glassware.
BA's director of brand and customer experiences, Carolina Martinoli, said: “As part of our £6.5 billion investment for customers, we’re changing parts of the travel experience in our First cabin. Our teams of designers, chefs and customer service experts have carefully thought through the details we know matter most to our customers.
“In this, our centenary year, we’ve sought out some of the best British designers and manufacturers to work with to ensure travelling in First with British Airways is an unforgettable experience."
BA’s First passengers will continue to have access to the exclusive First Wing at Heathrow Terminal 5, which provides private check-in, dedicated security and the First Lounge.