Antigua and Barbuda aims to promote destination in The Apprentice

The chief executive of the Antigua and Barbuda Tourism Authority hopes the twin-island destination being featured in the latest series of BBC’s The Apprentice will entice more British travellers.

The first episode, which airs at 9pm tonight (December 5), will feature 18 competitors facing their first challenge of the series from the Caribbean.

The teams, split into boys and girls, will be tasked with promoting island tours and excursions and acting as guides, showcasing a catamaran ride and a tour of UNESCO World Heritage site Nelson’s Dockyard.

The winning team will be the one with the most profit.

The twin-island tourism authority said it has taken “years of planning and hard work” for the location to be included in the series, which it hopes will put Antigua and Barbuda “front of mind for millions of British travellers” during the peak booking season.

Cherrie Osborne, director of tourism UK & Europe for the tourism authority, said: “After two years of travel restrictions, tourism has never been more important and so inspiring travel to Antigua and Barbuda is not only a top priority for the tourism board, but imperative to the islands’ successful growth and recovery.

“We are absolutely delighted to share the culmination of years of planning and hard work and would like to thank all our partners who worked together to make this partnership a reality.”

Chief executive of Antigua and Barbuda Tourism Authority Colin James said: “While the show is strictly business, Antigua and Barbuda offers a first class tourism product and is the perfect backdrop for this challenge.

“Our welcoming people, warm weather, turquoise waters, fantastic cultural sites, amazing restaurants and unique experiences will be splashed across television screens throughout the UK, thrilling viewers and enticing them to book a holiday to Antigua and Barbuda.”

Related Articles

Los Angeles tourism boss hails UK office and eyes visitor record

Travel advice tweaks for Sri Lanka ‘still unfair’

Serandipians to expand conference to three destinations next year