AmaWaterways offers reduced fam rates to agents

AmaWaterways has launched a familiarisation programme for agents wanting to sail with the river line.

Agents who have completed the line’s AmaAcademy training can book a sailing for £682, and £836 for a travelling companion.

Prices for agents who have not completed the training start from £836 and £990 for their companion.

Agents can book on to any sailing departing in less than 90 days, providing cabins are still available. Previously, rates at this price were only available for departures within 60 days.

The line’s UK managing director Jamie Loizou said: “To celebrate our return to the rivers, we wanted to say thank you to our travel agent partners who have worked so hard over the last 15 months.

“This is first time we have opened up our fam rates for booking within 90 days. [These rates] are available for any departure within 90 days, so long as we still have space onboard.

“We wanted to give our valued travel agent partners the opportunity to return to the rivers with AmaWaterways.

“We also know many of our partners are wanting to cruise to see what the cruising protocols will be for 2021 to give them the knowledge and confidence to sell AmaWaterways river cruises.”

Loizou encouraged agents sailing with the line this summer to create marketing content to show their customers that a river cruise experience “will make for a fantastic and memorable one”.

The line has not given an end date for the programme, although Loizou encouraged agents to book “as soon as they can”.

AmaWaterways plans to resume sailings next month, with a Douro cruise on its AmaDouro vessel.

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