Aman and Rosa Alpina sign partnership agreement

Aman has signed a partnership agreement with Rosa Alpina Hotel & Spa in San Cassiano, Italy with the view for it to become a fully branded Aman by December 2022. 

Located in Italy’s Unesco-listed Dolomiti mountains, the property will be Aman’s second hotel in Italy following the success of Aman Venice.

Under the terms of the agreement, Aman will integrate marketing services and sales, as well as operations on the ground in an initial phase that will span the next 18 months.

After “significant” investment, the long-term partnership will then see Rosa Alpina become a fully branded Aman in December 2022, in time to welcome guests for the winter season.

The property is home to 52 rooms and suites; three Michelin star restaurant, St. Huberus; a garden-level spa, indoor pool, gym and hammam.

A statement from Aman said Rosa Alpina sat “very much in line” with the group’s philosophy, offering “subtle glamour, exceptional service and expansive spaces providing a sanctuary for guests wishing to explore the hotel’s breathtaking surroundings.”

“Aman has always prided itself on offering unique experiences in remarkable settings and our partnership with Rosa Alpina will deliver just this,” said Vladislav Doronin, chairman and chief executive of Aman. 

“We are fortunate to have the opportunity to work with the Pizzinini family [owners of Rosa Alpina], in particular Hugo and Ursula, and we look forward to maintaining and celebrating the history of the property all while uniting it with Aman’s philosophy. 

“We will unveil Rosa Alpina as Aman Rosa Alpina in 2022 in what will be our 14th UNESCO site.” 

Hugo Pizzinini, Rosa Alpina managing director, added: “Having long followed Aman’s pioneering approach to hospitality, we are proud to be partnering with a brand whose family ethos aligns so well with ours.

“We look forward to embarking on this new chapter for Rosa Alpina, with Aman as the trusted guardians of our legacy.” 

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