Abercrombie & Kent Philanthropy launches Move It May initiative

The philanthropic arm of Abercrombie & Kent has launched a virtual walkathon for its staff to complete during the month of May in order to raise funds for its partner communities.

Employees from the operator’s 55 offices are set to take part in the Move It May initiative from Abercrombie & Kent Philanthropy (AKP), a non-profit organisation which aims to support the communities its guests visit. 

Each week, staff will use a mobile app to virtually walk the distance between two AKP projects that have continued to provide services throughout the pandemic, while raising money via social media. 

On week one, employees will walk 1,260km from the Safe Water for Schools Initiative at Oltiyani Primary School in Kenya to Bwindi Community Hospital & Nursing School in Uganda. 

Week two will see them walk 2,420km from Sishemo Bead Making Studio (pictured) in Zambia’s Nakatindi Village to Ilboru School for Children with Special Needs in Arusha, Tanzania.

On week three, they'll walk 4,060km from the Vidigal Entrepreneurs programme in Rio de Janeiro, Brazil to the Children of the Rainbow centre in Sacred Valley, Peru.

And on the final week, staff will virtually trek 4,670km from the Cambodia Clean Water Project in Siem Reap, Cambodia to Hansraj Children’s Home in Udaipur, India.

“With international travel restrictions in place, our partner communities need our support now more than ever,” said AKP’s executive director Keith Sproule. 

“So we created AKP Move It May, a virtual walkathon, to encourage A&K’s worldwide staff and raise awareness of our ongoing philanthropic efforts around the world.” 


Related Articles

Beaumont Group to launch luxury travel brand

TV presenter Simon Reeve becomes Kuoni brand ambassador

Operator urges clients to donate Ryanair refunds to charity