Accor expands luxury footprint in Africa

Accor is to expand its luxury portfolio in Africa with the opening of a Fairmont property in Djibouti. 

The hotel group has partnered with real estate company Carnegie Hill Hospitality to open the flagship property in 2024.

The resort will be located in the capital, Djibouti City, by the beach in Plateau Du Serpent and close to the port of Djibouti. 

Fairmont Djibouti will feature 155 rooms and 10 serviced apartments, as well as spa and fitness facilities, a Fairmont Gold Lounge, a salon, a kids’ club, a beach water sports centre, extensive meetings and events facilities and a ballroom.

Food and beverage outlets will include an all-day dining restaurant, a speciality eatery, a specilaity bar, a lobby lounge, a pool bar and grill and a tea lounge.

Once open, Accor said the property will welcome guests travelling for leisure but also expects “strong demand” from corporate, governmental and military travellers. 

The government’s ‘Djibouti vision 2035’ focusses on tourism activity and aims to attract 500,000 visitors by 2035. 

Mark Willis, chief executive of Accor India, Middle East, Africa and Turkey, said: “Accor has always been a key player in the tourism industry across Africa and Djibouti is no exception.

“We are confident that this project will greatly benefit the hospitality landscape of Djibouti with the introduction of one of Accor’s flagship luxury brands, Fairmont, while supporting government efforts for its ‘Djibouti vision 2035’.” 

Haibado Ismail of Carnegie Hill Hospitality added: “It's not about building one more hotel. The partnership with Fairmont and Accor underlines our desire to create a unique place, emblematic of Djibouti.

“At the heart of our approach, there is a desire for authenticity. It is about offering a discovery, a destination in its own right that reflects our rich history, a symbol of our welcome, our culture, our traditions and our ambitions.

“It is also about doing our part in the development of the country, its economy, while offering a hotel complex at the highest level of luxury and service.”

The Accor group has been present in Africa for over 40 years and currently operates 155 properties in the region, with a further 85 properties in the pipeline. 

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