Abercrombie & Kent and Cox & Kings have reported an increase in enquiries to remote locations and destinations. 

The sister brands said traffic to both websites was rising with consumers spending more time on their websites researching and planning future travels.

A&K said enquires for African safaris, the Caribbean and the Indian Ocean were proving popular, while Cox & Kings reported interest in Europe and the Middle East.

A spokesman for the travel firms said peace of mind would be critical for travellers who are likely to be “more conscious of the steps needed to insure their health and safety throughout the duration of their holiday”.

The operators believe the definition of luxury will change and clients will focus on discovery and gaining a deeper understanding of a destination rather than physical amenities. Private home and villa rentals are also expected to grow in popularity, as well as multi-generational trips following weeks of families being kept apart.

The spokesman added: “A&K and Cox & Kings remain committed to looking after our clients, staff and suppliers. We remain financially strong and look forward to a time when we can travel again and support the local communities we visit.

“We have been encouraged by the large volume of our clients who have committed to postponing their holidays, rebooking for 2020 and 2021 and believe this bodes well for the long-term future of the travel industry. There is no doubt that Brits still want to go on holidays when the time is right.”