Comment: The new age of luxury is a world where ‘yes’ is the only answer

The definition of luxury is constantly transforming, but the fundamentals always remain the same. Luxury is a feeling that leaves you satisfied yet yearning for more; it’s the experiential journeys that are rare to find. It’s about the thoughtful, intuitive and engaged colleagues empowered to deliver a service like no other.

Luxury captures guests in a multisensory way, affecting every single human sense. In early 2023, the world will be able to experience the first ultra-luxury, experiential resort on the planet, Atlantis The Royal, which is set to evolve the very definition of luxury.

Every touchpoint of the customer journey has been carefully considered for a priceless experience. While the past few years were some of the most challenging for the travel industry, 2022 is set to be one of the best for Atlantis Dubai. Locally, there has been a rise in spending power with more guests opting for longer stays, as well as the desire to upgrade to higher room categories.

As competition in the hospitality sector continues to increase, creating and maintaining customer loyalty is paramount to any luxury business success. Our core values are based on blowing away the customer and continuously striving for perfection.

Wellness is high on the consumer agenda and next year it is set to grow with increasing demand for high-end, wellness tourism. Atlantis The Royal responds to this trend with world-class wellness concept AWAKEN, which offers holistic, aesthetic, restorative treatments – a never-before-seen amenity in the market.

The new age of luxury is a world where ‘yes’ is the only answer, and everything is made possible without any hesitation. Special experiences coupled with unique opportunities and going above and beyond what a standard five-star hotel is, will really set a resort apart as an ultra-luxury establishment.

Atlantis The Royal will offer 24/7 attention to detail, so that every guest has exactly what they want, when they want, how they want it, before they’ve asked for it. It’s also about giving customers access to celebrity chefs and exclusive and intimate entertainment experiences with world-class DJs and musicians. Ultra-luxury goes beyond a ‘wow’ moment or special experience, it’s a personalised moment curated just for them. The future of luxury travel will continue to evolve, and next year the doors will open to a new reality of luxury at Atlantis The Royal.